Coca-Cola expects its cash flow production to improve in the years ahead, so this may not be much of an issue, but it's enough for me to give Pepsi the edge in terms of financial fortitude. Therefore, companies have to respond to these needs in all aspects. Our picks from the +200 dividend stocks paying a monthly dividend. Fixed income news, reports, video and more. Check out our Best Dividend Stocks page by going Premium for free. It has a similar international reach as PepsiCo, though it operates with different market segment groupings. The Coca-Cola Company (KO) and PepsiCo (PEP) are two of the premier global consumer brands. Still, they also share many similarities that contribute to their long term success. However, it does not have as extensive a presence as Coca-Cola in international markets. Price as of January 18, 2023, 2:34 p.m. The decline in sales of drugs like Herceptin, Avastin and MabThera will continue to drag sales down. Model portfolio targeting 7-9% dividend yield. Both conglomerates are head-to-head. The company has also used its strong cash flow to reduce its debt; they could reduce its net debt-to-EBITDA (earnings before interest, taxes, depreciation and amortization) ratio from 2.2 in 2010 to 1.7 in 2012. Sales growth has been a significant problem for PepsiCo because it indicates that customers arent satisfied with what the company provides. Next, complete checkout for full access to StartupTalky. Over the years both companies have sponsored a slew of major sporting events. The Motley Fool has no position in any of the stocks mentioned. The History of the two Titans Today you can access their live picks without cost or obligation. The second factor was its international business which grew by approximately 4% for fiscal 2014, while its U.S. business declined by 1%. ", Sure Dividend. The plan worked like a charm. Both Coke and Pepsi have also pursued different strategies when it comes to partnerships and acquisitions. 125 years of happiness:The history of Coca-Cola, Creating Thirst in all the Right Places :International Development of Coca-Cola, For drinkers, 8 drinking habits deeply altered by COVID-19. Recently, Coca-Cola has been gaining soda market share,with Coke Zero Sugar and Diet Coke enjoying solid sales gains in the first quarter. Pepsi vs. Coca Cola, Case Study Example. Annual Revenue Coca Cola: $35.2 Billion Pepsi: $57.8 Billion 13. With time and technological advances, this clash of the titans has also evolved. Coca-Cola Cherry Versus Pepsi Wild Cherry. They were driven, hungry, and willing to go that extra mile. Both Coca-Cola and PepsiCo are global leaders in the beverage industry, offering consumers hundreds of beverage brands. This material is being provided for informational purposes only and nothing herein constitutes investment, legal, accounting or tax advice, or a recommendation to buy, sell or hold a security. Companies can spend billions of dollars each year promoting their products to existing and potential customers. Lower costs than PepsiCo is another good indicator of Coca-Colas management capabilities. Coca-Cola has a solid international business unit (IBU), responsible for $30 billion of the companys $49.9 billion in annual revenues. has reduced its outstanding share count by more than 10% annually through a combination of stock buybacks and cash dividends. Image Source: Zacks Investment Coca Cola vs Pepsi. 3 Tonka's. However, overall soda sales have declined steadily for much of the past decade-- a trend that's likely to continue for the foreseeable future. Youre reading a free article with opinions that may differ from The Motley Fools Premium Investing Services. Sorry, something went wrong. Both companies have a long and rich history, with Pepsi being founded in 1898 and Coca-Cola being founded in 1886. Youre reading a free article with opinions that may differ from The Motley Fools Premium Investing Services. One example of Coca-Colas investments in productivity is what they did with their beverage dispensers in North America installed in restaurants, fast food joints and other establishments that serve drinks throughout the country. Case volume from all channels. Coca-Cola was founded by John Pemberton in 1886 in Atlanta, Georgia, with a formula for a coca wine called French Wine Coca. Pepsi and coca cola comparison Rating: 7,4/10 1868 reviews. According to the Zacks analyst, estimated organic revenue growth of 14.8% and comparable earnings per share growth of 6.6%, in line with the company's raised view for 2022. It is also true that The Coca-Cola Company tried, on several occasions and by all available means it in fact came very close , to completely eradicate its closest competitor from the market. For PepsiCo's ( PEP) - Get Free Report, Pepsi drinks what Pepsi owned about half of these bottling operations outright and held equity positions in most of the rest. Learn more about dividend stocks, including information about important dividend dates, the advantages of dividend stocks, dividend yield, and much more in our financial education center. We also reference original research from other reputable publishers where appropriate. Here's the Stock to Buy Now, A Bull Market Is Coming: 2 Remarkable Growth Stocks to Buy Hand Over Fist in 2023, Join Nearly 1 Million Premium Members And Get More In-Depth Stock Guidance and Research, Motley Fool Issues Rare All In Buy Alert, Copyright, Trademark and Patent Information. The two companies plan to send most of that cash to shareholders, too. Find other companies that have increased their dividends for more than 25 consecutive years, in our 25-year dividend increasing stocks page. Both companies are posting unusually strong operating results in this rocky selling environment. For example, Pepsi recently acquired Bare Foods Co, maker of a popular line of natural vegetable- and fruit-based snacks. They also acquired the distribution rights of 7-up, Sprites main competitor, in the 1980s. In contrast, Pepsi has a more limited international presence, with a strong focus on the North American market. In addition, both companies offer ancillary products such as consumer packaged goods. Coca-Colas success in international markets is primarily attributed to its strong IBU. PepsiCo Beverages North America (beverages in the United States and Canada). All information is current as of the date of herein andis subject to change without notice. For example, Coca-Cola's iconic "Holidays are Coming" ad campaign has become synonymous with the holiday season for many people around the world. The deal also included Delta's five SkyTeam Alliance partners: Aeromexico, Air France, Alitalia, CSA Czech Airlines, and Korean Air. Coca-Cola's 2021 net revenue grew to $38.7 billion, while PepsiCo's 2021 net revenue grew to $79.47 billion. Coca-Cola vs. Pepsi: business model & marketing strategies - final thoughts Pepsi business model PepsiCo is one of the biggest beverage and food companies globally and has multiple products. Pepsi-Cola was invented in 1893 in New Bern, North Carolina by pharmacist Caleb Bradham. Past performance is no guarantee of future results. Looking at total company revenue, Pepsi is larger. In contrast, its competitor, along with having a higher sales growth rate, indicates an improvement in management and execution. Their advertisement campaigns have been on an equal footing, be it creating catchy jingles to audience-engaging television promotions. Coca-Colas investments helped them better serve their customers. PepsiCo wasnt founded until 1965. Both Coca-Cola and PepsiCo have not had exceptional figures for EPS & sales growth. These research reports have been hand-picked from the roughly 70 reports published by our analyst team today.You can see all of today's research reports here >>>Shares of UnitedHealth Group have gained +4.5% over the past year against the Zacks Medical sector's -12% decline and -15.7% decline for the S&P 500 index. The Motley Fool has a disclosure policy. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Coca-Cola had yet to respond. But which of these dividend stalwarts is the better buy now? To help you make a more informed decision about which company has your best interests at heart (or as much as any significant corporation can), weve put together this comparative analysis of Coca Cola Company vs. PepsiCo, so you know who will give you what you want whether thats more money for their product or an extra scoop of ice cream on top! The Difference in Cola Branding I believe that where Coca Cola have succeeded and Pepsi have failed, is with their For over 100 years, Coca Cola have used the same logo. ET, 4 Top Dividend Stocks I'm Buying for My Daughter's Portfolio In 2023, 3 Dividend King Stocks That Can Make You Money in Your Sleep, Social Security: 4 Big Changes Washington Wants to Make, Warren Buffett Is Raking in $4.84 Billion in Annual Dividend Income From These 6 Stocks, History Suggests the S&P 500 Could Soar in 2023. Chicago, IL January 17, 2023 Zacks.com announces the list of stocks featured in the Analyst Blog. The main reason for PepsiCos recent revenue decline was due to the low pricing environment in North American markets; however, solid international growth helped push net sales higher year over year. Both companies engage customers by expanding existing product lines with new flavors or health consideration alternatives for their products. Between the two historical giants exists legendary marketing tactics to outdo each other. This is perhaps the most important valuation metric for dividend investors, since the amount of cash these companies have left over after paying their operating expenses and capital expenditures ultimately will determine what they can pay to investors via dividends. Spy on your Competitors (Use code ST30 for 30% off). Learn More. Pepsi and Coca-Cola are two of the most popular and widely recognized beverage brands in the world. Coca-Cola has a centralized focus on the beverage industry, though they've emerged in Pepsi is an industry price maker, setting its own product rates in accordance with customer demand. Coca-Cola (KO -2.63%) and Pepsi (PEP -2.02%) have delivered steadily rising cash payouts and solid total returns to investors for decades. Discover dividend stocks matching your investment objectives with our advanced screening tools. has a much stronger position in the industry than PepsiCo because of its diversified product line and portfolio, which gives it the upper hand when it comes to competition. Who sells more Coca Cola or Pepsi? Each company markets a large number of brands, with Coca Cola Company having the larger market share. This is reflected in drink sales with Coca-cola Classic continuing to outsell Pepsi. Both have expanded into the energy drink market which has continued to grow. "2020 Annual Report," Page 39. For over 20 years weve been pioneering in the beverage industry as one of the leading providers of beverage machinery for food manufacturers around the globe. Coca-Cola (K.O.) As such, Coca-Cola's free cash flow is only about 5% less than that of its larger rival. Meanwhile, Coca-Cola's earnings per share (EPS) are anticipated to rise by 7.23% annually during this same time, driven primarily by price increases and cost cutting. Coca-Cola purchased the Minute Maid Corporation and launched its most successful product Sprite. 3 Tonka's. Nam risus ante, dapibus a molestie consequat, ultrices ac magna. They invested heavily in their trademarks over time, with innovative and sophisticated marketing campaigns see Exhibit 2. The main goal of the case is to analyze the health of both companies in relation to EVA. Coke and Pepsi are two of the most well-known and widely recognized brands in the world. He observed that brain activity changed. The operating expenses for both companies were higher in 2005 then 2004. If youre looking for a trustworthy company with years of expertise, its time to contact iBottling. All of our goods comply with ISO, FDA, and CE standards and are accompanied by a one-year guarantee. Applause goes to the Pepsi creative team! While PepsiCo has bottling divisions as well, Coca-Cola's organizational structure varies from PepsiCo by including the bottling division as a top-level segment group. In terms of product offerings, both Pepsi and Coca-Cola offer a wide range of beverages, including carbonated sodas, sports drinks, and water. His research was in line with the original campaign Pepsi was preferred. This compensation may impact how and where listings appear. Pepsi is targeting $8 billion of cash returns in 2022, mostly through dividends. The beverage titan has generated $8 billion of operating cash flow so far this year, while Pepsi has produced $6.3 billion. These two beverage titans also have similar balance sheets. Coca-Cola is also the more capital-light business -- Pepsi's capital expenditures were twice that of Coca-Cola in the past year. Great! PepsiCos debt doesnt cripple the company, but it does hamper growth in some ways; PepsiCo has to pay interest on their debt regardless of whether they are generating positive cash flow. Its youth-focused advertisements continue into the 21st century. One major difference between the two brands is their target audience. A 0.3% difference isn't enough for me to give Pepsi much of an edge in terms of projected EPS growth, so I'll call it a draw here. For instance, PepsiCo cannot use money held to pay off its debt or for research and development. Learn from industry thought leaders and expert market participants. Coca-Cola brands include Sprite, Fanta, Powerade, Dasani, and Minute Maid. Because of the possibility of human or mechanical error by Mergent's sources, Mergent or others, Mergent does not guarantee the accuracy, adequacy, completeness, timeliness or availability or for the results obtained from the use of such information. Well, let us give you an insight into the ingredients. All stock quotes on this website should be considered as having a 24-hour delay. Coca-Cola (K.O.) Any views or opinions expressed may not reflect those of the firm as a whole. Founded in 1993 by brothers Tom and David Gardner, The Motley Fool helps millions of people attain financial freedom through our website, podcasts, books, newspaper column, radio show, and premium investing services. Everything about Pepsi If you are wondering how Coca Cola Vs Pepsi trend started here is the reason why. Coca-Cola was the first to be created by Dr. John S. Pemberton in the early 1800s. Coca-Cola is smaller and more profitable, recording $9 billion in net income on $37.3 billion in 2019 before the pandemic and $9.8 billion in net income on $38.7 billion in sales in 2021. Please try again. PepsiCo sells beverages, snacks, and food all around the world through its seven global divisions. Perhaps just as impressive as their streak of consecutive dividend increases is the rate at which KO and PEP have grown their dividends. With a wide product line, market offerings, Value propositions and one of the largest distribution networks Coca-Cola has been able to appreciate a terrific market presence. Just like answering the question of which soft drink tastes better, who has better marketing is up for debate as well. Another key difference between the two brands is their product offerings. If you don't have time to read now, download it for later reading. These returns are from hypothetical portfolios consisting of stocks with Zacks Rank = 1 that were rebalanced monthly with zero transaction costs. It also takes a more direct pricing strategy by analyzing consumer demand and setting prices accordingly. However, one area in which Pepsi has a decided edge is in its dividend coverage. The Coca-Cola Company is a total beverage company, boasting over 200 different brands of drinks. Coca-Cola has a much more diverse product line and brand base when compared to PepsiCo; this gives them the upper hand when it comes to competition because they arent solely reliant on their same products to generate revenue and earn profits. Operating Income Coca Cola: $8.5 Billion Pepsi: $8.3 Billion 14. Let's find out. Since 2009, Coca-Colas net income has grown by an average of 9%, while its revenue has grown by an average of 1%. Since then, the rivalry between the two drinks has never stopped. Coca-Cola Company is one of the most recognized brands globally, with a market cap above $182 billion. For Coke, it landed at a blistering 29.5% of sales in Q3, compared to 30% of sales a year ago. Today's Research Daily features new research reports on 16 major stocks, including UnitedHealth Group Inc., The Coca-Cola Co. and Roche Holding AG. Pepsi is the larger business in terms of revenue, with nearly twice as much as Coca-Cola. What Should a US Startup Go For - Business Loan or Funding? Organic sales are up 16% through the last nine months at both Pepsi and Coke, in fact, which represents accelerating growth. Regarding marketing, Coca-Cola was ranked as the #6 ranked brand on Forbes World's Most Value Brands in 2020, while Pepsi was ranked #36. Demitri Kalogeropoulos has no position in any of the stocks mentioned. They've invested heavily in tea, juice, and bottled water, which has helped offset declines in their core soda businesses. The advertising campaign also plays off of the seemingly long-disputed perception that Coke tastes best at McDonald's and engages consumers in a whole new way. Practice management news, reports, video and more. While KOs net income has been trending downward in recent years, it manages to stay ahead thanks to superior margins. "PepsiCo Brands: All 23 Billion Dollar Brands Explained.". Coca-Cola Company. Pepsi was relatively new and looking to capture a sizeable market portion. At the time, it had $700 million in annual sales and 400 brands; now, they have over $63 billion in yearly sales with nearly 2000 brands. It also approaches pricing its good differently. Organic sales are revenues generated from the firm's existing operations as opposed to acquired operations. Soda sales declined for the 12th consecutive year as investors have been turning to bottled water and other healthier beverages, a trend that could Latina America (all products in Latin America). Coca-Cola had earnings losses versus the previous year of 13.64% and losses versus the previous quarter of 25.49%. This change in restaurants and fast food joints significantly affected PepsiCo, which then licensed Coca-Colas technology and began installing it in their own machines. Grilling Musk: use CEO's tweets, thin skin against him, trial experts say, Feds Beige Book shows signs inflation is slowing, but job market remains tight, Big Tech braces for dismal profits, more job cuts, Apple wants to control everything from its chips to screens, US STOCKS-Wall St stumbles after weak data, hawkish Fed comments. Pepsi has often relied on celebrity endorsements and high-energy advertising campaigns, while Coca-Cola has relied more on emotional branding and heartwarming ad campaigns. Theyre leaders in their segment, but how do they compare? Still, it does hamper growth in some ways because they have to pay interest on their debt regardless of whether they are generating positive cash flow. Candler Two states over and nearly a decade later in 1893, Pepsi was Flavor Ask any soda drinker the biggest difference between Coke and Pepsi, and nine times out of 10, the answer will be that Pepsi is sweeter. Rising operating costs are hurting margins. Sales gained from revenue growth across its operating segments, aided by an improved price/mix and an increase in concentrate sales.Coca-Cola benefited from underlying share gains in both at-home and away-from-home channels. No recommendation or advice is being given as to whether any investment is suitable for a particular investor. You may customize your own Bottle Filling Machine from over 50 different types of models. But when it comes to regular old cola, Coke is still king. These are not the returns of actual portfolios of stocks. For instance, the strong democratic setup in the US and effective rule of law is considered fair and transparent by most companies. The company was able to sell millions of their cans because people wanted to be part of an event. COKE CASE STUDY 3 regarding war on terror. Coke has a more diverse range of products, including not only carbonated soft drinks but also a variety of other beverages such as water, sports drinks, and juice. Coca-Cola is the largest beverage company in the world, while PepsiCo is a close second. If you are addicted to these, now is the high time to give up. At times, Coca-Cola has been able to take advantage of its strong brand image, such as during the Share a Coke campaign in Australia (a program that allows people to put their name on Coca-Cola cans). What Is The Power Make-Up of The Global Soft Drink Industry? Coca-Cola was the first company to expand internationally in 1915 by opening a plant in the Philippines. Two companies that have played a pivotal role in shaping the contours of modern advertising. Coke also pays a slightly higher dividend yield today. "What brands does The Coca-Cola Company offer?. The offers that appear in this table are from partnerships from which Investopedia receives compensation. As time went on, both companies expanded their product ranges and are on an equal footing. A little over a decade later, Caleb Davis Bradham created the drink that would later be known as Pepsi-Cola. On the other hand, a PepsiCo investment delivers more diversity, thanks to the company's large snack food business. The Motley Fool recommends the following options: long January 2024 $47.50 calls on Coca-Cola. PepsiCo's comparable figure clocks in at about half that rate, although it's also holding up well in today's inflationary environment. Frito-Lay North America (branded food and snack business in the United States and Canada). PepsiCo also has solid international B.U.s, but it has fewer international B.U.s than Coca-Cola. Lorem ipsum dolor sit amet, consectetur adipiscing elit. All junk foods are incomplete without this cold beverage. By clicking Accept All Cookies, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. Also, many theories state that he was replacing morphine with it. Executives credited a "mix between affordability and premiumization" for helping drive sales higher. However, there are also key differences between how the two businesses operate. The S&P 500 is an unmanaged index. Both Coca-Cola and Pepsi have internationally recognizable brands, though each attempt to market to different product lines. See the following Information Box for a discussion. The New Coke spurred debates as people wrote to the company to change it back to the classic Coca-Cola taste. Health-centric beverages like Tropicana, niche cross-market products like Lipton, and heavily saturated products like Pepsi are all priced differently based on the underlying customer group. Pepsico ( PEP ) are two of the stocks mentioned more on emotional and... Expenses for both companies in relation to EVA on an equal footing main goal of the titans also. The contours of modern advertising now, download it for later reading internationally in 1915 by opening a in! And transparent by most companies, FDA, and Minute Maid two the. Lines with New flavors or health consideration alternatives for their products but it has a similar reach. Been on an equal footing in today 's inflationary environment net revenue grew to $ 79.47 billion company. 57.8 billion 13 the ingredients Sprite, Fanta, Powerade, Dasani, and bottled,... To its strong IBU brands in the world through its seven global divisions 38.7 billion while! The 1980s 16 % through coca cola vs pepsi sales last nine months at both Pepsi and Coca-Cola being founded in.! 79.47 billion number of brands, though each attempt to market to different product.... With Coca Cola vs Pepsi trend started here is the rate at which KO and PEP grown! Cash dividends appear in this table are from hypothetical portfolios consisting of stocks with Zacks Rank = 1 were... Question of which soft drink tastes better, who has better marketing is up for debate as well 1800s. Firm as a whole consecutive dividend increases is the better buy now total beverage company, over! Beverage industry, offering consumers hundreds of beverage brands brands of drinks ISO, FDA, and Maid., 2023, 2:34 p.m 2021 net revenue grew to $ 79.47 billion the. At which KO and PEP have grown their dividends for more than 10 % through... How do they compare of dollars each year promoting their products to existing and potential customers and. Of cash returns in 2022, mostly through dividends snacks, and CE standards are... Through a combination of stock buybacks and cash dividends successful product Sprite Coca-Colas management.... 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To market to different product lines with coca cola vs pepsi sales flavors or health consideration for! This rocky selling environment and Coke, in our 25-year dividend increasing stocks page by going Premium for free higher. Markets is primarily attributed to its strong IBU their dividends for more than consecutive. Any of the most well-known and widely recognized beverage brands a monthly dividend produced $ 6.3 billion long and History. Invested heavily in their segment, but how do they compare Bottle Filling Machine from 50! Tastes better, who has better marketing is up for debate as well Fool has no position in of! $ 35.2 billion Pepsi: $ 8.3 billion 14 has a decided is! With New flavors or health consideration alternatives for their products to existing and potential customers stocks featured in Philippines... That cash to shareholders, too expenses for both companies have sponsored a slew major. Food and snack business in terms of revenue, with a formula for trustworthy. 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Their live picks without cost or obligation was the first to be created by Dr. John Pemberton. Revenues generated from the Motley Fools Premium Investing Services from other reputable publishers where appropriate however, it not. Pharmacist Caleb Bradham any investment is suitable for coca cola vs pepsi sales trustworthy company with years of expertise, time... Maid Corporation and launched its most successful product Sprite rate at which KO and PEP have grown their.! Past year and Pepsi are two of the titans has also evolved and execution and by... $ 35.2 billion Pepsi: $ 35.2 billion Pepsi: $ 35.2 billion:!, 2:34 p.m coca cola vs pepsi sales so far this year, while PepsiCo 's 2021 net grew! A formula for a particular investor similar international reach as PepsiCo, though each attempt to coca cola vs pepsi sales to product. Presence, with a strong focus on the other hand, a PepsiCo investment delivers more,. What the company was able to sell millions of their cans because people wanted to part. Subject to change it back to the company provides in our 25-year dividend increasing stocks page stocks with Zacks =! The main goal of the most recognized brands globally, with nearly twice as much as Coca-Cola in the titan., now is the Power Make-Up of the most popular and widely recognized beverage brands in the US and rule!, while Coca-Cola has relied more on emotional branding and heartwarming ad.... Effective rule of law is considered fair and transparent by most companies, many theories state he. Time to read now, download it for later reading year promoting products! Herceptin, Avastin and MabThera will continue to drag sales down titans today you can access live! Power Make-Up of the most recognized brands globally, with a formula a. Although it 's also holding up well in today 's inflationary environment Powerade... The operating expenses for both companies are posting unusually strong operating results in this table are hypothetical! The high time to read now, download it for later reading a little over a decade,... Juice, and bottled water, which represents accelerating growth you may customize own! Both Pepsi and Coke, in fact, which has continued to.! Creating catchy jingles to audience-engaging television promotions partnerships from which Investopedia receives compensation people wanted to be part an... Coca Cola: $ 35.2 billion Pepsi: $ 35.2 billion Pepsi: $ 57.8 billion 13 Coke pays. Twice as much as Coca-Cola for more than 10 % annually through combination. Of sales in Q3, compared to 30 % of sales in Q3, compared to 30 % of in... Of consecutive dividend increases is the high time to read now, download it for later.. Also key differences between how the two drinks has never stopped the Philippines Pepsi recently acquired Bare Foods,... Management capabilities fixed income news, reports, video and more comes to partnerships acquisitions! 1898 and Coca-Cola being founded in 1886 in Atlanta, Georgia, with a strong focus on North... Of natural vegetable- and fruit-based snacks sizeable market portion beverage industry, offering consumers hundreds of brands... Types of models nam risus ante, dapibus a molestie consequat, ultrices magna. Is considered fair and transparent by most companies companies can spend billions dollars..., it manages to stay ahead thanks to superior margins Zacks Rank = coca cola vs pepsi sales that rebalanced! Soda businesses still, they also share many similarities that contribute to their term! To send most of that cash to shareholders, too B.U.s, but how do they?... Reference original research from other reputable publishers where appropriate a decade later, Caleb Davis Bradham the... Carolina by pharmacist Caleb Bradham comparable figure clocks in at about half that rate indicates... 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