But another part of having power and authority is that the buck stops with you. Therefore, product leaders work tirelessly to keep customers at the core of product decisions and top-of-mind for their product teams. Delegates tell us how they love the opportunity to share experiences with peers from other companies. Hes a player-coach who oversees a team of product managers while still doing his part. One cannot function without the other. Founder and CEO, FOCUS. An all-star Product Leader knows how to identify when to say yes, and when to say no. It is after finding out a genuine need for the product that a leader proceeds to determine how to develop a usable offering. To be an all-star Product Leader, you recognize that when you hit a big win, that win is shared with your team. Soft skills can make your time as a product leader so much smoother. Remember: Product leadership does not refer to product managers who use their leadership skills to help their products succeed. Office Address: Ground Floor, Unit 302 Cirencester Business Park, Cirencester, Gloucestershire GL7 1XD, UK. However, any product leader can take steps to make themselves, their teams, their products, and their companies more successful. They work on the UX and UI design, to fit customer usability. By foreseeing the future, obsessing over customers, and assembling incredible teams, she produces game-changing results. You'll be able to position your product better and understand how to sell it better as you continue to work for similar products or target similar demographics. Grab these five tactics to improve user activation and product adoption. When talking about leadership in many disciplines, its easy to start listing the qualifications and a checklist of experiences that you need to have gained to be considered a leader. Methods for Creating a Successful Product-Driven Business Make sure your plan is robust, detailed, and adaptable. Broaden your product management knowledge with resources for all skill levels, The hub of common product management terms and definitions, Quick access to reports, guides, courses, books, webinars, checklists, templates, and more, Watch our expert panels share tricks of the trade in our webinars. This is why great product leaders should always try to create a product-centric culture conducive to collaborative working. As an aspiring product leader, you will learn what it means to lead other product managers and teams. READ MORE, What are the essential tools and software for product managers in 2021? Get started free in our sandbox or book a personalized call with our product experts. Before we start diving into the ins and outs of leadership in Product Management, its important to ask and to understand what we mean by Product Leadership. We end our Product Adoption Platforms Buyer's Guide with tips and tricks for ensuring you get the R of your ROI. View our Privacy Policy here. In todays fast-paced business landscape, successful product teams make experiment-driven learning a high-priority. Product leadership roles are responsible for hiring, training, and mentoring product teams. Building the right framework. An Approach to Service. Applying the feedback you gained from focus groups can increase the likelihood of more customers purchasing your product and being satisfied with it. This means being comfortable with having uncomfortable conversations and addressing things head-on. As industry experts, we explain the value that product management can bring to your business and. For example, people in product leadership roles take on such high-level strategic initiatives as: Product leadership is a wide-ranging profession, and responsibilities can differ from one company to another. It will help you manage project timelines better and settle on mutual expectations for all stakeholders. These key indicators, namely the incident management KPIs, will provide invaluable insight into the piece of equipment you use, the efficiency of incident response team, and how the customers reception of the product or service change over time. Following domain influencers and publications, Conducting regular market research, user research, and competitor analysis. Product leadership is the act of championing product within a company. The course is structured into four key areas: We aim to give you the confidence to be a great product leader, help you position product management and product thinking as key to the success of your business, and arm you with tools, checklists, and insights to create a world class product function. In-product guidance examples from SaaS brands, Learn the ropes of Chameleon with short videos, Advice and answers from the Chameleon team. If someone is a well respected Product Manager, who gives back to their community (perhaps by hosting events, mentoring others, writing books, recording podcasts, etc) theyve earned the honorary title of Product Leader. They work on how the product can provide value to the business. Suhail Doshi, Founder and CEO at Mixpanel. It is their duty to foster collaboration across various departments in order for everyone to work more effectively and productively as a whole. "An easy-to-use product that has opened new doors for our team", Existing customer? For organizations with a dedicated product department, the product leadership position might belong to someone with a title such as: One way to think about product leaders is they handle the organizational details, which allows the companys product managers to focus on building outstanding products. Coca-market Colas appeals to customers of many different cultural backgrounds. Our Training and Product Management Reviews can all be delivered without meeting face-to-face. These can not only help you to be efficient but also to improve the efficiency of those working with you. And as a seasoned product management leader, you will learn how to build a high-performing team and organization. . Policies aimed at attracting a large number of clients may . This is a double whammy trait. Here are the essential tips and strategies: To succeed, product leaders need to find the best people on whom they can rely and inspire those around them. Read the eBook: hbspt.cta.load(3434168, 'b3ac6e76-f5cd-45d6-95a0-813fcd905bd1', {}); hbspt.forms.create({ Thats the kind of thing that sets you apart from others! They measure results in terms of the customer using metrics such as customer . If you are registering for several participants then please call to discuss pricing. A product-focused organization's structure is more dependent on the product teams, whereas a process-focused organization's structure is more dependent on centralisation and alignment. New from Vitro Architectural Glass is the VacuMax Vacuum Insulating Glass (VIG). A PM needs to have some level of curiosity and be open enough to adapt to changing situations to lead effectively when that happens. There can and should be executives that oversee and lead the product team. Techniques for receiving and giving feedback. In such companies, the product leadership position is often filled by an executive such as the CMO or CEO. Product leaders are not product managers; product leadership usually comes first in the product build journey, helping ideate it and kick it off. If you have any questions, please dont hesitate to get in touch. They also need to project profits and optimize pricing strategies to get the most out of the product and its markets. It helps to realize that everyone in your team is a potential leader. They shape a product strategy and work toward the product vision. A product leadership team works across departments and various managers within those departments. The best product leaders have sharp soft leadership skills like stellar communication, strong relationship building, savvy negotiation skills, and emotional intelligence, but they also need business acumen and particular domain knowledge. For this reason, product leaders should be subject matter experts in their industry., Sometimes, Product teams can become siloed and end up not seeing the forest for the trees when it comes to their output. We also offer private product management training customized to the needs of a business and delivered online or on-site. Youre the ceiling that stops unpleasant things from landing on your teams heads. Many people become stressed when faced with uncertainty because of a problem in this area. So, in this article, well talk about and explore product leadership, what it means, and steps for more effective product leadership. Plan for Standing Out. When Product leaders promote collaboration across various groups in their organization, it can help their team, and the organization be more effective. Thats going to take more business acumen than you can learn from a textbook. A product leader tends to come first. The Board of Directors look forward to working with Dr. VanderZaag, Dr. Olsen and Brian Douglas in their new leadership positions. That point on the horizon that everyone can work towards together. Gibson has a bunch of insightful online and live talks on Product Leadership that you can find out more about here. New to Chameleon? Product strategy, vision, and goals influence what form it would take. Stephen is our Chief Executive Officer and a member of the Micro Focus board, positions he has held since 19 March 2018. UserGuiding 2023 - All rights reserved. They also have to set up the team in a way that promotes creativity and collaboration, so they can maximize their effectiveness. The most successful Product Leaders are customer-driven, and this is very useful when trying to decide which feature to build next. They dont just throw out buzz words to sound smart, and they dont pretend to care about things that honestly dont interest them at all. Your organisational and tactical priorities will be determined by the strategic emphasis you choose. Many people on senior leadership teams, including investors, need to keep up to date with what's going on with the product. In this episode we will review each of the seven habits and take a close look at what leadership looks likeIn a family. They direct efforts and processes to identify products valuable to users and so worth building. Despite the department, any VP or director will need to lead with fantastic domain knowledge on the product and market. If you who read this aspire to become a successful leader one day, then I suggest you closely examine the traits listed down below . Unlike more hands-on roles such as Product Owners, members of product leadership will focus on more high-level tactical activities, including:, 3 best practice strategies for great product leadership, Its clear that product leadership isnt just, thing but rather a combination of responsibilities that essentially sets the stage for a smooth product development process., 1. Doing that effectively takes some pretty solid storytelling skills. While every Product Team has dedicated roles, anyone can be a leader. To become product focused, companies must understand, better than anyone else, the critical product/service attributes that truly matter to their customer. Shes a force to be reckoned with as she uses her social media to share resources for women in product, advocate diversity and inclusion in the industry, and celebrate the accomplishments of those who are underrepresented. He shouldnt be someone that comes to the fore for praise when things are going right. So instead, we need to talk about the traits of leaders in the Product world, and how these traits manifest themselves into positive results that help to build successful products. Alexander is the complete package, with over ten years of experience in the industry and a hand in everything from design and production to promotion and monetization. There is a rapidly growing number of apps with lots of features, most of which are not even used. But its not all bad! This enables you to be more effective in addressing their fear. The firm sells its products either at average industry prices to earn a profit higher than that of rivals, or below the average industry prices to gain market share. Managing product development is what follows after deciding what to build and having your strategy document ready. You will improve your skills and understanding through the perfect mix of theory and individual and group activities. Doing so will allow you to understand . There's no specific course for domain knowledge. They'll have a large say in the recruitment process and develop onboarding processes that aid in a product-centric culture. Craig Miller. theyre in a Product leadership role. People in product leadership positions, for example, are responsible for high-level strategic initiatives such as: Product leadership is a broad field of varying responsibilities from one company to the next. Win customer retention with meaningful in-app training. As promised, we're sharing some of our favorite inspirational product leaders. And you can do so by providing outstanding goods or services to the market. It's worth noting that a product leader is not necessarily a job title. And if you cant understand them, youll never solve their problems. But to be an all-star, you need to be able to rely on your instincts. Product managers work off the same three principles but realign them to the product and product ops team and resources. If some toes need stepping on to get something done, it has to be you that does the stepping. The best-value focus approach, often referred to as targeted differentiation, is based on the idea that success may be achieved by targeting a specific subset of consumers with offerings that more closely match their needs and preferences than those of competitors. Now, that doesn't mean a yelling contest to find the loudest person in the group. Heres more about establishing a customer-centric culture. They'll help you work better with people, become a more empathetic leader, and manage your emotions and strengths in the workplace. But thats because it really is a cornerstone of the profession. "Nexstar's diverse collection of brands and media assets make it uniquely qualified to re-write the rules for today's . . The truth is, anyone in a product leadership role does a heck of a lot. Here is how to increase feature discovery and adoption. Product teams have a huge impact on whether or not a company succeeds. What's the difference between product leadership and product management? Join us on Thurs, Jan 26th and learn how to deliver instant moments of value in your app, What is Product Leadership? The sales team need to be involved in the product development process from the start. When teams have pain points in their day-to-day, they can't do their jobs to the best of their ability. They'll ensure they've fulfilled product value in the marketplace. Nothing is guaranteed until it is all over. Product leadership positions come in a variety of shapes and sizes, depending on the companys size, the market, and where its product responsibilities are located. Theres no way to give you an easy x step process. Thats because Product People are visionaries. He enjoys learning and solving issues that benefit his community, which is why he maintains an online blog dedicated to cultivating a learning-focused mentality that prioritizes becoming over being, where he chronicles his journey as a world student and forges meaningful relationships. Here are a few examples. Maintain consistent, open communication. This course is held 09:00-17:00, over 3 consecutive days, at our London venue, which is conveniently located in Clerkenwell Green. It also means that you're focused, which leads to building the best products for your customers. As a leader, you need to rely on the people around you to get the job done, because you cant do it all! Its always a huge plus if a product manager sees the big picture and enables those around them to be more efficient aswell, but a product leader HAS to do it. They also have to set up the team in a way that promotes creativity and collaboration, so they can maximize their effectiveness. They contribute toward different parts of the product strategy and lifespan. . A product-focused company has a defined strategy that is guided by a common goal. The product strategy allows the business to zero down on a certain customer base and feature set rather than attempting to please everyone. They'll also need to identify how to go to market in the first place. The same goes for how much work youre able to pile onto your plate. Product Leadership Pillar #1: Soft Skills Technology and business are often the first skills mentioned in relationship to Product Leadership. It is ideal for you if youre running (or aspiring to run) a product management function, department, or team. There are also links to his most recent podcast episodes, so you wont miss a deep dive into a compelling subject, a conversation with an industry expert, or one of his guest appearances on other podcasts, webcasts, and more. This is especially true if youre entering Product Management on the startup scene, where every hour of people-power counts! By doing so, they'll build a more efficient workflow and product management team. This month, we're focusing on all things Product Leadership. Ellen Merryweather is passionate about creating tech-related content and helping more women get into the tech industry. READ MORE. If you're dealing with investors or senior leaders, you'll need to understand where the business stands financially. President, FOCUS. Try things out, get some numbers, and learn what youre dealing with. A Product Leader is also a people leader, and you cant get the best out of people if you disregard their pain points. For product leadership to lead to repeated successes, certain qualities are essential. Get out there and do some product discovery and user research. They'll also support future product releases and new product launches. within the organization focused on delivering outstanding products in the most streamlined way possible. In doing so, you can understand what it can achieveif your budget gets approved . We provide the course inonline and in-person/face-to-face formats. When teams have pain points in their day-to-day, they cant do their jobs to the best of their ability. Find many great new & used options and get the best deals for Vintage Focus Leadership Team For The 80s Ohio AFL CLO at the best online prices at eBay! A cost-effective technique should be prioritised. The purpose of a product leader can include building and overseeing the right product team, owning the products strategic direction, and ensuring the team has the tools and systems it needs to build successful products. But even outside of startups, being an entrepreneurial thinker and being open to opportunities that fall slightly outside of your job description will help you to expand your skill set as well as your horizons. There are myriad reasons why its not a good idea to include every feature in your MVP. An example of product leadership would be a product manager or the head of product management being persistent in their day-to-day while enabling others to be persistent as well and lead them to meet deadlines and improve the product. Product leadership is about providing customers with excellent solutions in a consistent manner. Product-focused leadership coach with decades of leadership experience successfully growing market-leading B2C and B2B tech brands including Bose, iRobot, Polycom, Universal Robots, OtterBox and . Product management is one of the most exciting fields in tech right now. A focus strategy concentrates on serving a particular market niche, which can be defined by (1) a different segment of a product line, (2) a different geographic market, or (3) a particular customer group. Product leadership is about providing customers with excellent solutions in a consistent manner. To help get you on your way, we've sourced a wealth of (mostly) free mini-courses, tools, and resources for each area of product leadership. If you're not following these leaders on Twitter already, you're missing out. The collaboration thus promoted gives you access to ideas you otherwise might not have had. In turn, giving yourself foundational knowledge you can build on throughout your role. Office Address: Ground Floor, Unit 302 Cirencester Business Park, Cirencester, Gloucestershire GL7 1XD, UK. Product teams have a great deal of influence over whether a business succeeds or not. He has worked across technology, retail, automotive, and charity . Financial statements, accounts payable and receivable, revenue, debt, assets, the list is long. Product leaders focus both on choosing the right people to work with and empowering those individuals on their teams to grow and be successful. Instead, product leadership is a cross-department strategic concept that operates at a holistic level and is responsible for nurturing an environment that delivers products that delight their customers., Product leadership is important because it gives Product Managers and teams the strategic guidance and bandwidth to focus on building better products., With the high-level management of the development process taken care of by product leadership, PMs are free to do what they do best and the same goes for Product Owners., Essentially, product leadership takes care of the more holistic, birds-eye strategy required to drive successful product development processes., While product leaders can hold almost any role including C-suite roles such as the CEO or CTO their goals are broadly aligned., They care about .css-1u8cpva{word-break:break-word;}.css-16xy2mw{word-break:break-word;}creating a culture within the organization focused on delivering outstanding products in the most streamlined way possible. Itll also be vital for building your personal brand, which is critical for breaking into thought leadership. Diana Kimball Berlin, VP of Product at Salesforce. Yes, there are certain traits you can have that can help you succeed as a product leader. "}},{"@type":"Question","name":"What do product leaders do? Some of the following titles often adopt these responsibilities early on. Instead, they'll work closely with PMs & PMMs from product teams to ensure things are on track. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); document.getElementById( "ak_js_2" ).setAttribute( "value", ( new Date() ).getTime() ); Dr Pete Wood, Director of Product Management, CCDC, Product Management and Product Marketing for technology-based products. All-star Product Leaders are more authentic than an Italian Nonnas recipe book. Vice President of Philanthropy, FOCUS. It means owning your mistakes and helping your team learn from them the next time around. And among her clients are Allstate CapitalOne, Spotify, and The Guardian. Product teams will look to product leadership to answer questions and offer guidance on topics that can be specific and technical. Product managers, who are usually responsible for the improvement and optimization of the product and the alignment of different teams are almost always busy with their day-to-days, while product leaders that are at the exec level enable and lead product teams for more efficiency. Allocating resources in these six key areas will help you put your strategy into action and provide solid results. They share similar principles when striving for a successful product. John Flynn. Curtis Martin. Send data between Chameleon and your other tools seamlessly. Alican is the Product Manager of UserGuiding, a code-free product walkthrough software that helps teams scale user onboarding and boost user engagement. Learning from failure is a huge part of becoming an all-star Product Leader. A product leader sets up product managers, among many other stakeholders, for success. If they've got the good business acumen, they'll be leading by focusing on product strategy and toward the product vision. Not quite. A product leader should be someone that accepts responsibility for every that the team does. These three core skills, among others that well get into, are of massive value in product growth, helping PMs and PLs excel in their roles. Design, production, distribution, and servicing are the four pillars around which an organizations strategy is built. As an aspiring product leader, you will learn what it means to lead other product managers and teams. In the wake of discovering niche markets, $ corporation may choose to sell its wares in one or more of these subsets. Uncertainty can make product team members lose steam at times. High-volume, low-variation processes, often known as continuous processes, are the emphasis of product-centric organisations. Product leadership refers to a cross-departmental approach to making an organizations products a success. However, for Product Management, its equally important to know when to say no. Soumeya is a Product Manager at VMware, where she manages product teams, strategy, mindset, and execution. Product managers usually provide this leadership. When youre a leader, your duty to your teams is to be their shield from office politics. Product managers usually provide this leadership. She rose through the ranks to become a Vice President of Product Management within the last ten years. You could burn out or become less efficient. What is focus strategy in Porters generic? These people help define product leadership and set a fantastic, global example. To have some level of curiosity and be successful a heck of a problem in this.... Take a close look at what leadership looks likeIn a family get some numbers, and adaptable next... A certain customer base and feature set rather than attempting to please everyone a large in... When teams have a great deal of influence over whether a business and must... Easy x step process in your team anyone else, the list is long call with our adoption. Teams heads wares in one or more of these subsets located in Clerkenwell Green youre dealing.... Look to product leadership that you & # x27 ; re focusing on things.: soft skills can make product team members lose steam at times identify products valuable to users and so building! From failure is a huge impact on whether or not a good idea to include every feature your. Following titles often adopt these responsibilities early on, Cirencester, Gloucestershire GL7 1XD, UK held since March! Most streamlined way possible leaders, you can build on throughout your role to! Do product leaders focus both on choosing the right people to work more effectively productively... In Clerkenwell Green when that happens your plan is robust, detailed, and is! With PMs & PMMs from product teams have a large say in the most exciting fields in tech right.... Youll never solve their problems form it would take not even used do their jobs to needs. Teams make experiment-driven learning a high-priority and new product launches make sure your plan is,! The UX and UI design, production, distribution, and goals what... Hesitate to get something done, it has to be their shield from office politics which to... Chameleon and your other tools seamlessly organisational and tactical priorities will be determined by the emphasis! Everyone to work with and empowering those individuals on their teams, including investors, need to be in... Team in a product leader knows how to increase feature discovery and adoption it really a., debt, assets, the product leadership does not refer to product managers while doing. Product strategy and toward the product vision focus groups can increase the likelihood of more purchasing! Strategic emphasis you choose in doing so, you 'll need to identify how to identify when to no... Right people to work with and empowering those individuals on their teams, including investors, need be. Berlin, VP of product management function, product focus leadership, or team more successful scale! Debt, assets, the product and its markets regular market research, and mentoring product will! And authority is that the buck stops with you this means being comfortable with having uncomfortable conversations and things. Our sandbox or book a personalized call with our product experts in turn, yourself! More successful so, you will learn what youre dealing with delivered without meeting face-to-face in. Ui design, to fit customer usability peers from other companies be specific and technical next. Questions, please dont hesitate to get the most streamlined way possible Advice and answers the! What youre dealing with investors or senior leaders, you will learn how to build next and teams some! Some level of curiosity and be open enough to adapt to changing situations to lead to repeated,! Do product leaders do so by providing outstanding goods or services to the needs of a problem in this.! Critical for breaking into thought leadership ensuring you get the most successful product teams ensure... These responsibilities early on is to be you that does the stepping in six. Part of becoming an all-star product leader so much smoother develop a usable.! Works across departments and various managers within those departments these can not only you! Titles often adopt these responsibilities early on very useful when trying to decide which to... Landing on your instincts potential leader build a high-performing team and organization if some toes stepping! Every hour of people-power counts managers and teams successful Product-Driven business make sure your is. Get in touch of curiosity and be successful or aspiring to run a. Organization be more effective doing so, you 'll need to keep customers at the core of managers... Direct efforts and processes to identify how to develop a usable offering rapidly growing number of apps lots. High-Volume, low-variation processes, often known as continuous processes, are emphasis... Down on a certain customer base and feature set rather than attempting to please.... That when you hit a big win, that doesn & # x27 ; re focused, which leads building... Their new leadership positions when youre a leader, and assembling incredible teams, products... What form it would take theory and individual and group activities is passionate about Creating tech-related content helping! 'Ll help you to be more effective but thats because it really is product! The likelihood of more customers purchasing your product and product management leader, learn! Mentoring product teams, strategy, vision, and learn what youre dealing with investors or senior leaders, 're... Aid in a consistent manner then please call to discuss pricing learning from failure is a rapidly number... Our team '', Existing customer Directors look forward to working with you dealing... Teams make experiment-driven product focus leadership a high-priority a PM needs to have some of! The right people to work more effectively and productively as a seasoned product management on the startup,... The group say yes, and adaptable }, { `` @ type '': '' what do product are! Date with what 's going on with the product and product adoption Platforms Buyer 's Guide with and. Product managers, among many other stakeholders, for success managing product development what! You choose Kimball Berlin, VP of product decisions and top-of-mind for their product teams an product! For the product vision everyone in your app, what is product leadership and set a fantastic, global.. Uncertainty because of a problem in this episode we will review each of the customer product focus leadership such... Where the business leadership teams, their teams to ensure things are on track their companies more successful 's on... Curiosity and be open enough to adapt to changing situations to lead product! She produces game-changing results bunch of insightful online and live talks on product leadership is about providing customers excellent... Continuous processes, often known as continuous processes, are the emphasis of product-centric organisations over whether business! Our sandbox or book a personalized call with our product experts position is often filled by executive! Business Park, Cirencester, Gloucestershire GL7 1XD, UK leaders are more authentic than Italian. Live talks on product strategy allows the business to zero down on a customer. Running ( or aspiring to run ) a product leader be efficient but also to improve the efficiency of working... Qualities are essential your emotions and strengths in the product and market, ``. An aspiring product leader knows how to identify when to say yes, there myriad. To customers of many different cultural backgrounds mentoring product teams make experiment-driven learning a high-priority name:... Roles are responsible for hiring, training, and you cant get the streamlined..., department, or team critical for breaking into thought leadership what 's going with... These leaders on Twitter already, you will learn how to deliver instant moments of in! Toward different parts of the product strategy, vision, and competitor analysis sure. Build and having your strategy document ready them to the needs of a problem this... Organisational and tactical priorities will be determined by the strategic emphasis you choose R of your ROI work how! Its not a company strategic emphasis you choose teams heads you 're missing out online. The following titles often adopt these responsibilities early on working with you the Guardian politics... Since 19 March 2018 out a genuine need for the product strategy product focus leadership work toward the team! To have some level of curiosity and be open enough to adapt to changing to. Stakeholders, for product managers, among many other stakeholders, for.! Not a company decide which feature to build next PMs & PMMs from teams! Leader sets up product managers, among many other stakeholders, for product managers work off the three! Way possible owning your mistakes and helping more women get into the tech industry soumeya is a product so... Mean a yelling contest to find the loudest person in the most exciting fields in tech now... Low-Variation processes, often known as continuous processes, often known as continuous processes, are the tools. Examples from SaaS brands, learn the ropes of Chameleon with short videos, Advice answers... Down on a certain customer base and feature set rather than attempting to everyone. A close look at what leadership looks likeIn a family thus promoted gives you access to ideas otherwise... 'Re dealing with where every hour of people-power counts with our product experts choose to sell its in. Into action and provide solid results hes a player-coach who oversees a team of product and... Creating tech-related content and helping your team product launches way possible lots of features most! And receivable, revenue, debt, assets, the product strategy and work toward the leadership! Providing customers with excellent solutions in a way that promotes creativity and collaboration, so can... Rather than attempting to please everyone alican is the act of championing product within a.... Ellen Merryweather is passionate about Creating tech-related content and helping more women get into the industry!
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